The role of perceived green marketing and brand equity on green purchasing decision
نویسندگان
چکیده
منابع مشابه
Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...
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Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...
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ژورنال
عنوان ژورنال: Diponegoro International Journal of Business
سال: 2018
ISSN: 2580-4995,2580-4987
DOI: 10.14710/dijb.1.1.2018.14-25